November 21, 2008 Managing the Energy Evolution

You may be shocked by monthly electricity pricing.

Beware of monthly electricity pricing. If your company has entered the newly deregulated electric market and is currently buying electric based on a price that can change from month to month, we recommend that you obtain a fixed price prior to the summer months. Here's why.

Electricity is the most volatile commodity in the world, primarily because it can't be stored. This affects the cost of electricity dramatically. For example, the pure cost of power (without capacity, transmission, ancillary services, gross receipts tax or line loss charges) during a typical on-peak period September through June may average about $35 per megawatt hour, or 3.5 cents per kilowatt hour. For the months of July and August, the average cost of that same on-peak electricity jumps to over $100 per megawatt hour, or 10 cents per kilowatt hour - well over a 50% increase at a time when you are probably using twice as much!

The wholesale cost of electricity is very seasonal, with summer generally being the most expensive time to buy and use power across the country. This is also the reason that monthly prices look very attractive during non summer months. If you are considering a proposal for your company that specifies monthly electricity pricing, you need to be aware that you are taking a spot price that can change significantly from month to month. This can be a very risky proposition, given the volatility of electricity prices. You should only consider monthly pricing if your company's electricity use is significantly lower during the summer, or if your facility has the ability to curtail or displace load with on-site generation. Otherwise, the price risk is probably not worth taking as compared to a fixed price contract.

Most electricity marketers are able to provide a variety of pricing options. The prudent customer will insist on a fixed price per kilowatt hour or a fixed price for demand plus on-peak and off-peak kilowatt hours. The best option for your company ultimately depends on a number of factors such as projected electricity consumption, load profile, and risk tolerance. Despite the risk and complexity involved, you should be an active participant in the energy procurement process since your company stands to benefit substantially. Participation guidelines vary depending on the region of the country where your company operates.

Some states have already enacted electricity deregulation legislation that allows all types of consumers - commercial and industrial as well as residential - an opportunity to sign up to purchase power from an alternative supplier at any time. Other states allow only the largest users of electricity the option of choosing their suppliers, while still others specify whether a customer can shop for all, or just a portion of their energy needs. Finally, some states are only beginning to talk about deregulation of energy.

To determine the level of deregulation in your state, check with your Department of Energy, or search the Internet for sites on energy or deregulation. American PowerNet maintains links to this type of information on their web site at www.americanpowernet.com.

Deregulation creates competition which in turn gives end users an opportunity to realize significant savings on their electricity costs as well as benefit from new, energy related services. Making the right decision for your company, however, can be a challenge considering the complexity of the issues and the large volume of confusing and conflicting information that has been communicated over the last year. To fully benefit from this new free market environment, the prudent customer will take the time to fully evaluate and understand the issues of energy procurement.

-Article provided by R. Scott Helm, president of American PowerNet. American PowerNet provides clients with supply-side management services designed to provide direct cost savings on energy purchased, and demand-side management strategies that reduce or shift energy use for overall lower energy bills. As a leader in the electricity and natural gas procurement markets, American PowerNet currently procures energy for thousands of accounts nationwide. For more information, call (610) 372-8500 or visit online, www.americanpowernet.com.